Who We are

InfoCore is a full service, analytics and insights-driven global marketing information Services Company. Founded in 1992, we work with both US and multi-national companies to craft and execute highly profitable customer acquisition, growth and retention programs for their businesses – keenly focused on delivering profitable relationships through intelligent marketing.

Our ability to craft and execute on strategies and programs that deliver meaningful and profitable customer relationships for our clients is founded in our uniquely holistic approach to customer value management or CVM. Not viewed as a single marketing event or campaign, we see CVM as an ongoing set of analytics-based marketing business management practices aimed at creating continuous insights and value for our clients’ profitable, high value, loyal customers throughout their lifecycle.

Our competencies in delivering on this Customer Value Management model is not just about our ability to deliver superior, highly targeted information assets, marketing data base management, portfolio segmentation and analysis, models and scores, interactive or direct mail fulfillment and campaign response analysis/insights – it is about all of these competencies combined and more. We feel we are differentiated in the market on a number of important measures. Some of them include:

• Ability to locate and deliver highly targeted, comprehensive consumer and B2B information assets – including hard-to-find niche markets across domestic and international geographies.
• Provision of the marketing science, analytic toolsets and insights required to deliver high value, customer-centric programs across multiple product sets and the enterprise.
• High performing, economically efficient and scalable marketing data base management solutions – necessary to efficiently and cost effectively design, launch, execute and measure marketing campaigns of varying sizes and requirements.
• Highly collaborative, experienced thought leadership – we pride ourselves with the experience and collaboration our team brings to the table to augment and enhance campaign creation, planning and execution.
• Exceptional service responsiveness including the ability to build, supply and provide on-going support for our client’s marketing information and service delivery needs rapidly and economically.
• Business Intelligence toolsets and related insights – providing the all important tracking, analysis and reporting capabilities to yield actionable insights into our client’s campaign results and next actions.

We look forward to the opportunity to work with you to intelligently grow your business and profitable customer relationships through a full set of experienced marketing practices, assets and services. Contact us today!

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