Wiley Society, Hobbies & Interests
Counts Through September 2008
Updated November 2008
 
Overview:
68,615 Book Buyers $140/M

Reach high-level management executives who have purchased books on Parenting, Travel, History, Foreign Languages, and Lifestyles. Most of these executives are at home address, making this list an excellant choice for consumer offers and not just business offers. Wiley, global publishers of print and electronic products, provide thoughtful professionals, executives, and the public with useful, leading-edge resources, books and periodicals based on research and proven practice.

AVAILABLE TOPICS:
Foreign Languages 5,024
History 4,360
Parenting 6,690
Travel 22,574
Lifestyles 17,762

STANDARD TERMS
A sample mail piece is required for list owner approval. A List Rental Agreement is required for each new mailer, and remains in place for one year's duration. Payment terms are 30 days in full after mail date Cancelled orders are subject to a $100 fee plus $10/M run charges.
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Key Segments
100% Direct Mail Generated
35% Business Address
65% Home Address
 
GENDER PROFILE
23.0 % Male
29.0 % Female
 
SELECTION CHARGES
SCF $10.00/M
STATE $10.00/M
ZIP $10.00/M
3 MONTH HOTLINE $15.00/M
6 MONTH HOTLINE $10.00/M
12 MONTH HOTLINE $5.00/M
GENDER/SEX $10.00/M
MAX PER COMPANY/SITES $15.00/M
KEY CODE $5.00/M
Specific Topic $15.00/M
Multi-buyers $5.00/M
Business or Home Address $10.00/M
 
OUTPUT MEDIA
CARTRIDGE $30.00/F
DISKETTE $30.00/F
EMAIL $50.00/F
MAG TAPE $30.00/F
 
UPDATE SCHEDULE
Quarterly
 
Average Unit of Sale : 125
 
MINIMUMS
5,000 Quantity
   
   

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