Wiley Publishing Book Buyers Masterfile
Counts Through September 2008
Updated November 2008
 
Overview:
1,381,450 Active Book Buyers $120/M
35,371 3M Hotline $120/M+ $20/M

FILE DESCRIPTION Wiley, a global publisher of print and electronic products, provides thoughtful professionals, executives and the public with useful leading-edge resources, books and periodicals based on research and proven practice. Buyers retain high salaried management level positions and have authority to make company purchase decisions.

SPECIFIC TOPICS ARE NOT AVAILABLE WITH THE MASTERFILE

AVAILABLE SERIES

(see Individual Datacards for series/pricing/counts/selections)

Architecture & Design

Business

Chemistry

Computer Science

Culinary & Hospitality

Education

Engineering

Geography & Earth Sciences

Leader to Leader Subscribers

Life & Medical Sciences

Mathematics & Statistics

Physics & Material Sciences

Psychology

Religion & Spirituality

Society, Hobbies & Interests

(Prentice Hall) Direct Education Book Buyers

STANDARD TERMS
A sample mail piece is required for list owner approval. A List Rental Agreement is required for each new mailer, and remains in place for one year's duration. Payment terms are 30 days in full after mail date Cancelled orders are subject to a $100 fee plus $10/M run charges.
click here for usage
 
Key Segments
100% DMS
 
GENDER PROFILE
42.0 % Male
48.0 % Female
 
SELECTION CHARGES
SCF $10.00/M
STATE $10.00/M
ZIP $10.00/M
3 MONTH HOTLINE $15.00/M
12 MONTH HOTLINE $5.00/M
COMPANY SIZE $15.00/M
SALES VOLUME $15.00/M
SIC CODE $15.00/M
Specific Series $20.00/M
 
OUTPUT MEDIA
CARTRIDGE $50.00/F
DISKETTE $50.00/F
CD ROM $50.00/F
EMAIL $50.00/F
FTP $50.00/F
 
UPDATE SCHEDULE
Quarterly
 
Average Income : 75000
 
Average Unit of Sale : 150.00
 
Cancellation Charge : $100.0/A
 
MINIMUMS
5000 Quantity
   
   

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