Wiley Education Book Buyers (Now Including Anker Press!)
Counts Through September 2008
Updated November 2008
 
Overview:
5,377 3 Month HL Buyers $140/M + $15/M
307,972 Buyers $140/M

Policy,Leadership and Administration are the targets of Wiley Education products. The books are great tools for trainers, too. This list now includes almost 28,000 buyers from Anker Press, a leader in Higher Education Publishing. Anker Press topics include Teaching and Learning, Adult Education, Assessment and Evaluation, Faculty Advising, Teaching and Technology, Faculty development, Learning Communities, Leadership and Administration, Service Learning and Civic Engagement, and Promotion and Tenure.

Wiley is a global publisher of high profile print and electronic products. They provide thoughtful professionals, executives and the public with useful leading-edge resources, books and periodicals based on research and proven practice. Buyers retain high salaried management level positions and have authority to make company purchase decisions.

AVAILABLE TOPICS
Assessment 27,389
Curriculum K-12 62,690
Special Education 10,244
Reference Materials 70,293
School Counseling 5,844
Teaching Resources 27,820
Testing 21,688
K-12 159,364
Higher Education 91,960

SUB-TOPICS
Reading18,557
Science8,316
Administration (K-1248,991
Curriculum Higher Ed24,185
Adult Learning13,867
Administration (Higher Ed16,099
Research Materials12,870
Student Development12,878
Student Services9,464
Writing4,149
Other Subjects11,316

STANDARD TERMS
A sample mail piece is required for list owner approval. A List Rental Agreement is required for each new mailer, and remains in place for one year's duration. Payment terms are 30 days in full after mail date Cancelled orders are subject to a $100 fee plus $10/M run charges.
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Key Segments
100% Direct Mail Generated
48 business address
52 Home Address
 
GENDER PROFILE
19.0 % Male
34.0 % Female
 
SELECTION CHARGES
SCF $10.00/M
STATE $10.00/M
ZIP $10.00/M
3 MONTH HOTLINE $15.00/M
6 MONTH HOTLINE $10.00/M
12 MONTH HOTLINE $5.00/M
GENDER/SEX $10.00/M
MAX PER COMPANY/SITES $15.00/M
KEY CODE $5.00/M
Specific Topic $15.00/M
Multi-buyers $5.00/M
Business or Home Address $10.00/M
 
OUTPUT MEDIA
CARTRIDGE $40.00/F
DISKETTE $40.00/F
EMAIL $50.00/F
MAG TAPE $40.00/F
 
UPDATE SCHEDULE
Quarterly
 
Average Unit of Sale : 125
 
MINIMUMS
5,000 Quantity
   
   

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