Wiley Direct Education Book Buyers
Counts Through September 2008
Updated November 2008
 
Overview:
304,188 Educators $100/M

These teachers and administrators purchase their own materials and references to increase their personal and professional knowledge, to save time and work, and to better meet the needs of their individual students. These titles are from the former Prentice-Hall portfolio.
***Curriculum/Subject +$15/m
Curriculum 273,015
School Counseling 25,309
School Violence 4,336
Special Education 40,909
Teaching 7,839


***Grade Level +$15/m
Pre-school 46,531
K-3 168,138
4-6 236,679
7-9 243,125
10-12 195,977
***Additional Selections +$15/m
* ADHD
* ART
* CHARACTER EDUCATION
* CLASSROOM MGMT
* ENGLISH
* HEALTH LIFE SKILLS
* MATH
* PHYSICAL EDUCATION
* READING
* SCIENCE
* SOC STUDIES HISTORY
* WRITING
* WRITING-SPEC EDUCATION

STANDARD TERMS
A sample mail piece is required for list owner approval. A List Rental Agreement is required for each new mailer, and remains in place for one year's duration. Payment terms are 30 days in full after mail date Cancelled orders are subject to a $100 fee plus $10/M run charges.
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Key Segments
100% Direct Mail Generated
71% School Addresses
29% Home Addresses
 
GENDER PROFILE
17.0 % Male
66.0 % Female
 
SELECTION CHARGES
SCF $10.00/M
STATE $10.00/M
ZIP $10.00/M
GENDER/SEX $10.00/M
MAX PER COMPANY/SITES $15.00/M
KEY CODE $5.00/M
Business or Home Address $10.00/M
Grade Level $15.00/M
Curriculum/Subject $15.00/M
Topics $15.00/M
Multi-buyers $5.00/M
 
OUTPUT MEDIA
CARTRIDGE $40.00/F
DISKETTE $40.00/F
EMAIL $50.00/F
MAG TAPE $40.00/F
 
UPDATE SCHEDULE
Quarterly
 
Average Unit of Sale : 125
 
MINIMUMS
5,000 Quantity
   
   

For further information please contact our List Management Department at:

Infocore Inc. 2375 Camino Vida Roble, Suite A Carlsbad, CA 92011
Phone: 760.607.2500 ext. 13 - Fax: 760.607.2505 - Email: tmack@infocore.com Web: http://www.infocore.com