These cardholders are having trouble making ends meet. A variety of circumstances has led to the challenging situation in which they find themselves. There is a high likelihood that everyone on this hotline is now three payments past due for the first time.

Direct mail offers that help them catch up on their obligations, or provides them with books or magazines concerning self-help or business opportunities, should see high response rates. Pay day loan offers, credit counseling, loan or lease refinancing, and other types of short term credit are highly desirable to those who are "Falling Behind".

The challenging times that these cardholders face are the trigger for any mailer who can help them resolve their difficulties now or in the near future. The list will generate a quarter of a million names each month so there is terrific roll out potential for your clients. It can be difficult to navigate all of the credit card or debt relief lists on the market, but Falling Behind is the real deal .

These names are appearing on the market for the first time from this particular source. It would be wise to be the first mailer in your category to test these names.

Get ahead of the rest of the pack by mailing "Falling Behind Credit Card Holders" in your next mailing.

Contact Stacey Elson 760-607-2500 X21 selson@infocore.com www.infocore.com

For further information please contact our List Management Department at:

Infocore Inc. 2375 Camino Vida Roble, Suite A Carlsbad, CA 92011
Phone: 760.607.2500 ext. 21 - Fax: 760.607.2505 - Email: selson@infocore.com Web: http://www.infocore.com