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Dummies/Reference Bookbuyers
Counts Through September 2004
Updated October 2004 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Overview:
Wiley/Jossey-Bass, a global publisher of print and electronic products, is famous for its Dummies line of reference books as well as other reference materials. This list is comprised of consumers who have bought Reference books including the Dummies books, Cliffs Notes books, fiction titles and other reference materials. These consumers are looking to expand their knowledge on a variety of topics including classic literature, US and international travel, pets and health. These consumers should respond well to reference book, book club, historical literature, self-help, and educational material offers, among many others.
STANDARD TERMS A sample mail piece is required for list owner approval. A List Rental Agreement is required for each new mailer, and remains in place for one year's duration. Payment terms are 30 days in full after mail date Cancelled orders are subject to a $100 fee plus $10/M run charges.
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