Great Britain: Keys Textiles
Counts Through October 2008
Updated November 2008
Overview:
35,462 Universe British Pound 100/M

Keys of Clacton advertise in a variety of national press and magazines, including Good Housekeeping and Women and Home, Times and Daily Telegraph, and occasional insert campaigns. They also get a good level of business from referrals by retailers.

They promote a wide range of household textiles, including quilts, eiderdowns, sheets, pillowcases, mattress covers, tablecloths, skin care products, gift, etc. Customer's average order values are in excess of £70, indicating a good level of disposable income. All customers are mailed 3 times a year to encourage repeat business.

The Keys list consists of both customers and enquirers, and the profile tends to be female (85%) ABC1s, and mainly aged between 30 & 55. They are credit worthy types who support charities, enjoy holidays, and are responsive to a good many other direct mail offers.

Contact Stacey Elson 760-607-2500 X21 selson@infocore.com

STANDARD TERMS
A sample mail piece is required for list owner approval. A List Rental Agreement is required for each new mailer, and remains in place for one year's duration. Payment terms are 30 days in full after mail date Cancelled orders are subject to a $100 fee plus $10/M run charges.
     
 
Source
Direct Mail
 
GENDER PROFILE
95.0 % Male
5.0 % Female
 
SELECTION CHARGES
GEO SELECT $8.00/M
RECENCY $8.00/M
GENDER/SEX $8.00/M
RUN ON CHARGE $10.00/M
 
OUTPUT MEDIA
EMAIL $35.00/F
 
UPDATE SCHEDULE
Quarterly
 
MINIMUMS
5,000 Quantity

       
 

For further information please contact our List Management Department at:

Infocore Inc. 2375 Camino Vida Roble, Suite A Carlsbad, CA 92011
Phone: 760.607.2500 ext. 13 - Fax: 760.607.2505 - Email: selson@infocore.com Web: http://www.infocore.com