Great Britain: Prize Draw Responders- AICR
Counts Through October 2008
Updated November 2008
Overview:
34,333 Universe British Pound 110/M

The Association for International Cancer Research is one of the leading charities in the fight against cancer. Direct mail is a major factor in their fund-raising effort, with prize draws used as an incentive. Responders have all entered a prize draw, but have not as yet made a donation. These individuals are in effect, multi responders, as many rented lists are used to attract new supporters.

Responders are mainly female, with 68% aged over 50 and 35% aged over 65 years. The majority are home owners. 55% have an income of £20K per year or less, with many living off pensions, savings and investments. Most have credit cards.

Interests and hobbies include gardening, grandchildren, books, pets, competitions, lotteries and the pools. They support a range of charities including the elderly, supporting animals, pets and wildlife conservation, supporting cancer, and children's welfare.

The typical responder could be termed as a mature female, who enters competitions, supports charities and uses mail order frequently.

The list has proved successful for many users, especially offers aimed at the `grey market' and including mail order and fashion catalogues, prize draw publications, offers using a prize draw or sweepstake as an incentive, market research companies, gardening offers, selected financial services, and health and beauty offers

Contact Stacey Elson 760-607-2500 X21 selson@infocore.com

STANDARD TERMS
A sample mail piece is required for list owner approval. A List Rental Agreement is required for each new mailer, and remains in place for one year's duration. Payment terms are 30 days in full after mail date Cancelled orders are subject to a $100 fee plus $10/M run charges.
     
 
Source
Direct Mail
 
GENDER PROFILE
95.0 % Male
5.0 % Female
 
SELECTION CHARGES
GEO SELECT $8.00/M
RECENCY $8.00/M
GENDER/SEX $8.00/M
CHARITY DISCOUNT $10.00/M
 
OUTPUT MEDIA
EMAIL $35.00/F
 
UPDATE SCHEDULE
Quarterly
 
MINIMUMS
5,000 Quantity

       
 

For further information please contact our List Management Department at:

Infocore Inc. 2375 Camino Vida Roble, Suite A Carlsbad, CA 92011
Phone: 760.607.2500 ext. 13 - Fax: 760.607.2505 - Email: selson@infocore.com Web: http://www.infocore.com