This list is comprised of female small business owners, working from home. The women on this file have attended business expos, filled out self-reported questionnaires, purchased retail office supplies, and attended computer and software shows. Some of these shows include the Business Expo in Phoenix, Business Forum in Kansas City, Computer Show in Los Angeles, Professional Business Women's Show in San Francisco, American Business Women's Day in St. Louis, and the Southern Women's Shows, amongst others. These are business-savvy women who are self-motivated and have money to spend on a variety of consumer and business products.

This list is unique as both a business and consumer list. The women on this file purchase products to run their businesses as well as consumer products for their home. The universe of mailers who should rent this file is great.

With annual purchasing power of $100 billion, the home office market is a great target for a variety of mailers, including the following:

* Continuting education, universities
* Mail order and corporate gift catalogs
* Office supply
* Software/hardware retailers
* Self-improvement/motivation
* Financial services
* Health insurance
* Women's apparel
* General houseware
* ISPs
* Cellular phone companies
* Car insurance
...and more

*Inquire about telemarketing usage*

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