Strategy Consulting

Do you have the customer data you need but are challenged by the “strategy thing”? Looking for the best way to wrap everything together into a foolproof plan that will make a big impact and secure a strong return on investment?

Fact: The best people, technology and customer list are meaningless without a solid marketing strategy in place. Sound direct marketing strategies should produce a strong return on investment and create solid performance, every time.

From developing the right list to building the marketing campaign, executing the program to measuring results, our strategic consultancy specializes in helping organizations develop strategies and programming to achieve their business goals.

Customer Value Management

Seeking to craft a 360-degree view of your customers across all of your products, customer touch points and the enterprise? The answer lies in our Customer Value Management [CVM] process.

Leveraging marketing science, modeling, and scoring combined with internal and external customer information, we can develop a highly effective CVM program focused on ideation, collaboration and execution around high growth, retention and risk mitigation management strategies for your business. CVM is an ongoing set of marketing business management practices aimed at creating continuous insights and value for your profitable, high value, loyal customers.

Integrated Multi-Channel Delivery Services

Customer and prospect behavior is dynamic. Not everyone prefers engaging your company through just one channel or touch point. In fact, some customers engagement channel preference tends to “evolve” based on their lifestyle, life stage, “at the moment” convenience, the amount of information to be consumed in the interaction, among other factors.

At Infocore, our marketing science and data integration services allow us to accurately segment and analyze your customer’s historical interactions. We bolster this data through the integration of external information assets that help us understand your customer’s preference for certain channel engagements. In the end, we expand your customer base and grow sales.

Ready to find out more about our services? Be sure to see what our clients are saying about us. Infocore can help you make more informed decisions about your direct marketing channel strategy.

Questions? Contact us today. Infocore looks forward to helping you with all of your direct marketing needs!

Infocore – The Power to Market Intelligently

More Infocore Services:               Data Brokerage                 Data Management