NEWS AND INSIGHT ON
INTERNATIONAL MARKETING DATA
AND DIRECT MARKETING
Marketers understand how powerful Email marketing can be. It is widely accepted to have consistently strong response rates and ROI, low production costs, and delivers a powerful, personalized, one-to-one medium for engaging your customers or your opt-in list.
Wouldn’t it be great if you could extend the power of email marketing, and use that very same medium for prospecting and new customer acquisition instead of using it only to engage your existing list?
The good news is, you CAN use this great medium for prospecting. The bad news is, this practice has been in use by some of the biggest marketers in the world for at least 15 years – with superb results – and you have been missing the boat. So get on board and I’ll explain.Read more >