Technology Industry — Direct Marketing Services

Is there a faster changing industry in business today than hi tech? Relying on constant innovation and riding the continual evolution of the web, software, hardware, technology services firms and others know that they have to stay one step ahead of competitors in order to secure their long-term success and to remain an industry leader.

And the customer is demanding. They are informed. Loyalty is fleeting. Whether you are marketing to consumers or other businesses, the customer often knows exactly what they want, have done their research and in essence, control the buying process like never before.

How Can InfoCore Help You Reach More Prospects?

• List selection, management and project execution

• Effective customer segmentation, marketing and distribution strategies to help you differentiate your products, services and offers

• Optimizing channels and channel partners to maximize revenue and impact the bottom line

• Developing strategies to market worldwide to local audiences whose needs are different place to place

• Top technology companies rely on us to provide effective, customer-focused direct marketing solutions that impact the ROI

And, of course, measuring results is something we do very well. We know the importance of analytics. We understand that modeling can improve list performance: response rates, conversion, revenue, profit. We have access to some of the nation’s best industry models, as well as custom modeling resources. And in partnering with Experian, we can deliver campaign metrics that include not only response, open, and click rates, but number of vehicles sold during the campaign, competitive vehicles sold to those targeted by list – and identify which list sources produced the most leads that converted to sales the fastest!

Whether you are launching a new technology or updating your product or service portfolio, successful direct marketing campaigns in the tech industry begin with the right list and the right message. InfoCore has worked with hardware, software, and information technology companies in many different capacities.

Ready to find out more about our services? Be sure to see what our clients are saying about us. Infocore can help you make more informed decisions about your direct marketing channel strategy.

Questions? Contact us today. Infocore looks forward to helping you with all of your direct marketing needs!

Infocore – The Power to Market Intelligently