Insurance Industry — Direct Marketing Services

The insurance industry is another segment that has undergone significant change in the past few years. With the new, highly empowered consumer controlling the buying process, property, casualty and life insurance marketers are facing greater competition than ever before. In the last few years, category spend has increased 100% or more, driving consumers to research and switch for lower price. They now come to you armed with facts, price sheets, and better offers that clearly have given them a significant bargaining position.

The predictive models that you once relied on are no longer viable. The insurance companies that are making inroads are the ones with the clever advertising or those that have developed smart customer strategies, through list acquisition, quality offers and full scale customer relationship management. InfoCore has helped a number of insurance providers handle these challenges.

Providing Insurance Companies With a Wide Range of Services

• High ROI acquisition and lead generation
• Twenty years experience working with insurance providers
• A keen knowledge of the industry, the players and the lists that work
• Data innovation to find your perfect target market
• Enterprise segmentation to execute strategy and find customer value
• Digital marketing campaign development and execution
• Retention and loyalty initiatives with quantified value
• Utilizing online and offline media for multi-channel campaigns

What the sweet spot for direct marketing in the insurance industry? Targeting the right prospect with the right offer at the exact time they need it. Its true that your customers are demanding, but when they find the offer and a policy they like and can afford, they

will likely stay with you longer. InfoCore understands the common insurance marketing challenges and can help you identify opportunity when the other guys are still chasing the bad leads.

Plus, while we are improving the effectiveness of your campaign, we can also reduce your marketing costs across the board, often achieving discounts off of rate card of between 30% and 40% for high volume mailers, as well as net name arrangements.

Ready to find out more about our services? Be sure to see what our clients are saying about us. Infocore can help you make more informed decisions about your direct marketing channel strategy.

Questions? Contact us today. Infocore looks forward to helping you with all of your direct marketing needs!

Infocore – The Power to Market Intelligently