- Talk to an Expert
Jane Crossan
VP BUSINESS DEVELOPMENT Call: 760-692-3031 jcrossan@infocore.com
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- Financial Services Clients
We all know the dramatic change and turmoil that the financial services industry has experienced over the past few years. Fact: the market for traditional retail banking customers has been exhausted. The sector that remains the largest opportunity? The “underbanked”, which are consumers who have faced issues with credit, bankruptcy, home foreclosure or simply have decided to not use a bank for managing their finances. This group represents a large population and new source of revenue for any financial services firm.
How much money is spent by this group annually? $11 billion on over 300MM alternative financial transactions. The underbanked represent 45MM people in the U.S. The unbanked represent 28MM people in the U.S. So, the numbers are there. What’s the profile? They are cash based, typically live paycheck to paycheck and have only one bank account.
What do they need from you?
- Alternatives to checking accounts (Low-cost bank accounts, Prepaid debit)
- Payroll cards
- Debt relief
- Consultation with re-building credit
- Check cashing services
- Education on financial matters
We can assist with the challenges and opportunities in marketing to this important and underserved group.
How InfoCore Can Help Financial Institutions
- Market segmentation analysis and development (demographics, needs-based, attitudinal)
- Locating consumers with thin file, no credit file or little transaction behavior
- Identifying consumers at various stages of economic recovery – and how you can help them
- Developing financial products and services that are addressing the needs of the Underbanked
- Building loyalty and growing relationships with the Underbanked
Infocore and O2 Consulting
Infocore and O2 Consulting LLC have partnered together to provide analytics, consulting, and lead generation programs to help financial services’ providers reach the Underbanked. O2 Consulting is a leading provider of custom models and scoring to many leading companies in the financial services industry. And with access to thousands of marketing lists from multi-sourced databases, Infocore can find active underbanked consumers in the marketplace with limited financial options.
Ready to find out more about our services? Be sure to see what our clients are saying about us. Infocore can help you make more informed decisions about your direct marketing channel strategy.
Questions? Contact us today. Infocore looks forward to helping you with all of your direct marketing needs!
Infocore – The Power to Market Intelligently
Financial Services Lists
First Premier Bank offers free standing inserts in their over 1.5 million monthly statements that are sent to active credit card users and email campaigns sent to active customers’ and prospects. Read more
netSpend provides reloadable prepaid debit cards to the Underbanked. netSpend has over 2.1 million active cardholders. netSpend offers multichannel marketing opportunities including: email, digital ads, and postal.Contact Us
Automotive
The automotive industry is one of the most competitive in business today. Infocore has worked with several manufacturers for years to deliver trackable, high ROI direct marketing campaigns targeted at people shopping for vehicles.
International
Infocore specializes in finding the best international marketing data in over 30 countries. We have built strong, enduring relationships with local data owners globally into a global network that our multinational clients leverage to execute direct marketing campaignsInsurance
The insurance industry is another segment that has undergone significant change in the past few years. With the new, highly empowered consumer controlling the buying process, property, casualty and life insurance marketers are facing greater competition than ever before
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