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| International Marketing > What's Available |
Finding data internationally isn’t especially difficult. Finding recent, accurate, reliable and consistent data at a reasonable price can present an interesting challenge.
We have access to all commercially available lists in all countries. Please contact us for a QUICK QUOTE or a FREE CONSULTATION.
Virtually every country and region in the world offers data in different combinations to marketers. Below is a brief listing of some of the data available in key international markets and some surprising difficulties in these major markets:
- Brazil
In Brazil, approximately 30 million records available in one huge business to consumer file with a full range of lifestyle selects to choose from. However, business to business data is m much more difficult to come by.
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- United Kingdom
In the UK there is a heightened sensitivity to competitive concerns. If a list owner perceives that a prospective renter is in any way competitive to them, they will not approve a transaction. There are approximately 1700 business to consumer lists of nearly infinite varieties. Business to business is even more fertile, with more than 2700 lists available from more than 100 data providers. Each individual in the more than 24.5 million households receives an average of 85 mailings annually.
- China
In China, business to consumer data is quite limited, and what is available often does not allow the mailer to drill down to the street number level. However, business to business data is more available.
- Germany
In Germany, direct mail is governed by very strict privacy requirements which must be carefully reviewed prior to launching any campaign. There are approximately 1,500 business to conumer lists, approximately 400 business to business lists from approximately 95 data providers nationwide. Each individual in the more than 38.5 million households receives an average of 75 mailings annually.
- Italy
In Italy, strict privacy legislation has substantially limited business to consumer mailings though the opportunity in business to business is more open. Each individual in the more than 20 million households receives an average of 28 mailings annually, though "undeliverable" mail can exceed 5% - nearly twice the rate in many other European countries.
- Mexico
Mexico offers many high quality business to consumer and business to business files. Most are compiled lists, but there are several good responder files. Many selects are also available and should be used in order to get the most out of any direct mailing initiative.
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- France
With competitive restrictions similar to those in the UK, France offers approximately 1,200 business to consumer lists and around 100 business to business from approximately 63 providers. Each individual in the more than 23.8 million households receives an average of 73 mailings annually.
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To learn more about our international capabilities and what is available in other international markets, Contact Us today.
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