Proprietary Technologies

With more than 55,000 lists on the market today, a sophisticated approach to identifying and recommending list options based on client criteria is an absolute essential. Most list brokers do this using the most basic tools available -- spreadsheets, notepads and frenetic phone calls to List Managers. When limited by this highly manual approach, even the most conscientious list broker is unable to present recommendations to their clients that intelligently account for all the key variables that come into play in this complex process. The result is recommendations that are highly subjective and dangerously imprecise, leaving List Buyers in a vulnerable position, often saddled with too much of the analytical burden.

Additionally, clients' creative plans, target markets and revenue objectives are constantly changing. So lists that once appeared to be a bad fit can quickly become lucrative alternatives, yet List Buyers frequently have seen so many options that identifying those previously recommended lists can become a frustrating and time consuming process, made all the more difficult by constantly tightening deadlines.

And finally, in today's 24/7/365 world, today's List Buyers want to know their order status in real-time, and want to be able to access this information at anytime and from anywhere.

To address these critical realities, Infocore has developed a suite of proprietary technology tools, integrated into a client-specific dashboard interface called MyInfocore, that dramatically improves the relevance and efficacy of their list recommendations, while providing their clients with the kind of intuitive, adaptable, real-time customer service tools that other industries have readily adopted but have been lacking in this industry up till now.

i-LRS, Infocore's web-based List Ranking System gives List Buyers tremendous precision in making list rental decisions. Infocore personnel clarify the key list attributes with their clients based on a thorough understanding of the marketing objectives, and then enter these features and weightings into i-LRS. The Infocore team then does their extensive search, and as viable lists are selected, each gets numerically ranked based on how well they align with each attribute and associated weight that the client has selected. Infocore can then deliver its recommendations with relevancy rankings associated with each list, allowing clients to quickly scan and key in on the lists most likely to provide them with success. i-LRS is also flexible. Attributes can be re-weighted and rankings re-run quickly and easily, giving only Infocore clients tremendous precision, dramatically increasing the likelihood of success for their campaigns. This feature, a first in the industry, is an integral part of Infocore's RecoGenerator toolset, and offers Infocore clients a huge revenue advantage.
Online Reco Review
Instead of sorting through complex and difficult to manage spreadsheets filled with tiny data fields spanning pages of output, MyInfocore users can review Infocore recos online, in an interactive, sortable, real-time format. Recommended options can be viewed in summary mode, or with full details as the user desires. Clients can also re-set their list attributes weightings on the spot and i-LRS will re-assign rankings in real time, supporting and expediting the decision making process. Again, this is only available from Infocore.
Online Ordering
Having thoroughly reviewed and assessed Infocore recos, MyInfocore users can select those lists which meet their criteria and, if they wish, place their orders on the spot for immediate processing. Of course Infocore personnel remain available for telephone ordering, but for clients who prefer this method, Infocore can now offer this unique, convenient service.
Favorites
During the review and assessment process, MyInfocore users can also designate individual lists as Favorites, so they can go back and review these preferred lists at any time and store and access them conveniently.
Feedback
As lists are deployed or tested, the MyInfocore system offers a collaborative feedback platform so that clients can submit comments, suggestions and results information to the Infocore team, ensuring that their preferences and results are received and integrated into all future consultations and recos.
Previous Recos
To manage the sometimes huge list of previously recommended list options, MyInfocore offers a special area for clients to scan lists that were recommended but not utilized for previous campaigns, making the review process for new or revised campaigns significantly more efficient.
New List Suggestions
As Infocore specialists come across new lists or see existing recos that may become newly viable list options, these lists are posted to a special 'New Lists Suggestions' area on the MyInfocore interface to draw client's attention to these important options.

And, there's more to come as we continue to innovate and design services and tools to make our clients’ marketing programs more successful and their work with Infocore more efficient and valuable.

Contact us today to learn more about our proprietary technology tools.

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