Infocore List Brokerage

Most large direct marketers know that there are literally hundreds of active list brokers in the U.S. today. Many also know that only a small percentage of the broker universe is qualified, capable and sufficiently knowledgeable to manage their sophisticated, multi-dimensional list needs.

Serious direct marketers, as a result of too many unfortunate and unpleasant experiences, are keenly aware that only a few of the most capable list brokers are committed to functioning as high value service providers and marketing business partners. Infocore is one of these few, delivering its list buyers unmatched industry knowledge, sophisticated and thoughtful recommendations, expert price negotiation skills, cutting edge proprietary technology, and world-class, round-the-clock customer service. To learn more about the industries where we have special expertise, please click on our INDUSTRY SPECIALIZATION page.

To truly serve the needs of its list buyers, Infocore takes the time to intimately understand clients' short and long term objectives, and thoroughly assesses the specific requirements of each initiative before presenting its recommendations. Infocore understands:

When a compiled list, a response list, a hybrid list or a selection of all these should be used
If and when data modeling or appending is appropriate
How to execute a net name arrangement to your advantage
What questions should be asked of list managers and which answers will deliver the best results
Where additional price breaks can be obtained
How to test and refine potential lists quickly and effectively
Which lists work best for individual industries
Critical details behind list options, including the list's activity, origin, age, selectability and the many other factors that impact effectiveness
How to factor cost differential and other key elements into your ROI measurement
How to rank list options using Infocore's i-LRS List Ranking System to identify the most relevant list options
Alternatives for expanding selection criteria to deliver the largest number of responses
How to track response and examine ROI for continuously improved response rates

Click here to download info on LIST BROKERAGE in PDF

Click here to see our rave reviews. Let us help you find the perfect combination of lists to exceed your marketing objectives. Contact Us today.

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