Rules of Engagement for International Marketing
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Review the winning strategies and specific tactics required to launch successful direct marketing campaigns in the world's foreign markets.

Profiting from Analytics in Direct Mail Marketing

This informative program will review the new breed of fast, affordable analytics tools and how they can be used identify and target the most lucrative customers in a direct mail environment.

Infocore - Measuring & Improving Your ROMI

The search for greater efficiency and the elimination of waste have been the two eternal targets of corporate management. Marketers are searching for new metrics and new models for cutting waste and improving efficiency. Accountable Marketing is a process of marketing that can be precisely measured and that allows the marketer to both project and analyze the Return On Marketing Investment (ROMI).

This informative online seminar will walk you through the theory and practice of applying Accountable Marketing to your organization and will show you how to calculate your ROMI, to ensure that your marketing spend is effective and efficient.