Direct mail is one tactic used within the direct marketing discipline, and it can be extremely effective if it is well planned and intelligently integrated into the larger marketing campaign. There are many success factors to be considered when developing a direct mail campaign. Among the most critical is ensuring that the offer being presented is well aligned with the interests of the target customer, and that you have identified an effective and efficient method of getting your offer in front of your target. In other words, the marketing message must be appealing and compelling to the intended customer.

When direct marketing includes direct mail, a precisely selected, well tested mailing list makes all the difference between success and failure. With more than 55,000 lists on the market today, marketers must decide whether to attempt to navigate this complex landscape on their own, or employ the services of a professional list broker, like Infocore, to assist them with choosing, testing and deploying the perfect combination of lists to accomplish their marketing objectives.

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