"Technology? Smarten yourselves up!" (Feb '07)

DOUG SACKS checks out the latest magic gadgets consumers are clamouring for and says sharp marketers should position themselves at the cutting-edge.

"Let's stick with the credo: Do No Harm" (Jan '07)

Industry (over)reaction to a proposed state bill which aims to protect the vulnerable has opened floodgates of fury from DOUG SACKS, who writes from the "Land of the Tidal River".

"Common sense, deals and a surprise in the mail" (Dec '06)

Columnist DOUG SACKS brings us up to speed with American news at the year-end.

"Beyond the twin peaks" (Nov '06)

Columnist DOUG SACKS says the highs outweighed the lows at the recent DMA06 event in San Francisco.

"Exploring Alternatives" (Oct '06)

Columnist DOUG SACKS discusses different mediums and markets beyond America and says its time to look ahead.

"Waking the Dinosaurs" (Sep '06)

Columnist DOUG SACKS brings some 'list vision'.

"Brief Encounter" (Aug '06)

Columnist DOUG SACKS tells how a chance meeting introduced him to neuromarketing.

"The good, the bad and the ugly" (Jul '06)

On a learning curve at a couple of conferences, columnist DOUG SACKS says one was a wake-up call, but the other a sleep-over.

"Straw that stirs the drink" (Jun '06)

Ever thirsty for business, columnist DOUG SACKS tells of his recent trip to London.

"Pass it on .." (Apr '06)

Columnist DOUG SACKS says 'talking' is the consumer's new power.


"Culture Study" (Mar '06)

Columnist DOUG SACKS says that while ethnic diversity is creating complications for direct marketers, it is also a growing opportunity.


"Learn to Adapt" (Feb '06)

Columnist DOUG SACKS sums up the advice gleaned from a DM strategy forecasting conference.

"Finger on the Pulse" (Jan '06)

Columnist DOUG SACKS, discusses the latest trends that marketers Stateside are watching carefully.


"Winds of Change" (Dec '05)

NEW YORK -- We should be moving with the times, like our consumers, says columnist DOUG SACKS, senior vice president of list services provider Infocore Inc.


"Dying for Change" (Sep '05)

Columnist, DOUG SACKS has strong words after the last List Vision Day.


"New view, Stateside" (Jul '05)

Introducing our new Dateline America columnist, DOUG SACKS.
 

"Don't Forget Canada" (Jun '05)

NEW YORK -- In the rush to globalize, direct mail marketers need look no further than Canada for a market that is full of consumers ready to hear their pitches. Very unique presentation by DOUG SACKS, senior vice president of list services provider Infocore Inc.

(Download Powerpoint Presentation)


"Federal Trade Commission Rules" (Jan '05)
 

A new guidance document, issued by DMA, informing marketers on how to comply with new Federal Trade Commission rules


"Lost in Translation" (Aug '04)


An article in Business 2.0 by Mark Lasswell with interesting comments by DOUG SACKS

"Cross Border" (May '04)


An article for sourcing and buying data for cross border and global marketing purposes by DOUG SACKS, as published in Cross Border Mail Room Management Magazine by Spring Global Mail


"Latin American Data Brief" (Apr '04)


- Latin American Data Update Article by DOUG SACKS, published in the DMA Directo Council's newsletter


"Down Mexico Way" (Sep '03)


DOUG SACKS, Featured in the DM Int'l with his wonderful remarks on American marketers showing interest "South of Border"