Country Index Reports

This proprietary Data Market Scoring System was designed to offer marketers, agencies and direct mail practitioners a form of international shorthand, to help them gauge the relative maturity, depth and complexity of the Marketing Data Industry in a given country and/or region.

The GMDI includes objective research into dozens of dynamics, including the country’s political and economic landscape, the direct marketing infrastructure, the quality and quantity of available data, and the on-the-ground complexities and limitations which could have dramatic effects on a marketer’s plans in a country.

(Brazil edition now available)
INFOCORE NEWS
Auto Shoppers Category Infocore Insights Blog

Infographic of fascinating factoids from the Audience Landscape Report

http://bit.ly/1BcDJ5N
Infocore's CEO, Kitty Kolding writes about Predictive Analytics for eM+C

Continued Privacy Worries That Could Eradicate Predictive Analytics.

http://bit.ly/1GX4Seb
New Movers Category Infocore Insights Blog

Check your knowledge of the New Movers Data Landscape. You may be surprised.

http://bit.ly/15DgOo4
Marketing to FOODIES Infocore Insights Blog

Audience Landscape Report on Categories and number of available Sources

http://bit.ly/1c2J5qh