Country Index Reports

This proprietary Data Market Scoring System was designed to offer marketers, agencies and direct mail practitioners a form of international shorthand, to help them gauge the relative maturity, depth and complexity of the Marketing Data Industry in a given country and/or region.

The GMDI includes objective research into dozens of dynamics, including the country’s political and economic landscape, the direct marketing infrastructure, the quality and quantity of available data, and the on-the-ground complexities and limitations which could have dramatic effects on a marketer’s plans in a country.

(Brazil edition now available)
The Best Kept Secret in Acquisition Marketing RESPONSE Magazine

By Kitty Kolding
Country Infographic ITALY Infocore Insights Blog

Country stats that matter to marketers.
3 Tips for Going Global Infocore Insights Blog

Essential for marketers venturing beyond the US.
A Marketer's Look at the EU’s New GDPR Infocore Insights Blog

There will be calamitous effects on business.