Country Index Reports

This proprietary Data Market Scoring System was designed to offer marketers, agencies and direct mail practitioners a form of international shorthand, to help them gauge the relative maturity, depth and complexity of the Marketing Data Industry in a given country and/or region.

The GMDI includes objective research into dozens of dynamics, including the country’s political and economic landscape, the direct marketing infrastructure, the quality and quantity of available data, and the on-the-ground complexities and limitations which could have dramatic effects on a marketer’s plans in a country.

(Brazil edition now available)
WWD on Infocore's Audience Landscape Reports on Beauty, Fashion, Jewelry

3 Tips for Going Global Infocore Insights Blog

Essential for marketers venturing beyond the US.
Infocore's CEO, Kitty Kolding writes about Predictive Analytics for eM+C

Continued Privacy Worries That Could Eradicate Predictive Analytics.
Marketing to FOODIES Infocore Insights Blog

Audience Landscape Report on Categories and number of available Sources