Country Index Reports

This proprietary Data Market Scoring System was designed to offer marketers, agencies and direct mail practitioners a form of international shorthand, to help them gauge the relative maturity, depth and complexity of the Marketing Data Industry in a given country and/or region.

The GMDI includes objective research into dozens of dynamics, including the country’s political and economic landscape, the direct marketing infrastructure, the quality and quantity of available data, and the on-the-ground complexities and limitations which could have dramatic effects on a marketer’s plans in a country.

(Brazil edition now available)
International Direct Marketing-Key Insights & Best Practices 10/7/2014

Webinar presented by Kitty Kolding, CEO of Infocore, and brought to you by the DMA
CASL's Second Course Infocore Insights Blog

Spam was the first course. Let's see what's on the table now.
Peru, Chile, Colombia Infocore Insights Blog

Jade's most recent data sourcing trip to locate data in undeveloped markets.
Data Privacy in Malaysia Infocore Insights Blog

New regulations run amok say doctors - its a Hippocratic Hippopotamus.