Country Index Reports

This proprietary Data Market Scoring System was designed to offer marketers, agencies and direct mail practitioners a form of international shorthand, to help them gauge the relative maturity, depth and complexity of the Marketing Data Industry in a given country and/or region.

The GMDI includes objective research into dozens of dynamics, including the country’s political and economic landscape, the direct marketing infrastructure, the quality and quantity of available data, and the on-the-ground complexities and limitations which could have dramatic effects on a marketer’s plans in a country.

(Brazil edition now available)
3 Tips for Going Global Infocore Insights Blog

Essential for marketers venturing beyond the US.
Infocore's CEO, Kitty Kolding writes about Predictive Analytics for eM+C

Continued Privacy Worries That Could Eradicate Predictive Analytics.
New Movers Category Infocore Insights Blog

Check your knowledge of the New Movers Data Landscape. You may be surprised.
Marketing to FOODIES Infocore Insights Blog

Audience Landscape Report on Categories and number of available Sources